How to Buy a Rhinestone Case?

Bling Cases asked:

When looking to purchase a rhinestone cell phone case as a gift or for yourself, there are a few important things to think about. Like any other product, there are high-quality rhinestone cases and others that are not so nice. Choosing the best case, one that will last a long time, at the most affordable price is crucial.

On to the good stuff — how to choose a rhinestone cell phone case:

1) Quality - Purchasing a rhinestone case that looks classy and well-constructed is extremely important. The last thing you want to do is purchase a cell phone case that’s tacky and unprofessional. Rhinestone cases can be classy; you just have to find the right one.

2) Durability — Longevity of phone accessories, especially rhinestone cases, is often very limited. Finding a cell phone accessory that will last for a considerable amount of time should be the ultimate goal. Many companies, like blingcases.com, offer hybrid rhinestone mobile phone cases that incorporate the best of both worlds. The cases actually have stones/crystals built in, so the dreaded issue of rhinestones falling off is eliminated. Of course over time, with constant punishment, anything will wear down, though by having accents as part of each case itself, the wear and tear is drastically reduced.

3) Fitment — Finding a rhinestone case that fits your cell phone perfectly is very important. Loose cases are no fun, and cases that block the mic or hinder typical use are troublesome. Your best bet is finding a rhinestone case that’s made specifically for your phone, whether it be a Blackberry, iPhone, or other make.

4) Price — Purchasing a cellular accessory that’s attractive and cool should not include a super high price tag. When “bling cases” first became popular, phone users were spending hundreds of dollars to have their phone coated in rhinestones that, after a month or less, would start to fall off. Nowadays, rhinestone cases are available for much less and last much longer.

In conclusion, good luck with your rhinestone cellular phone case purchase, and keep the above tips in mind. I hope they have been helpful.

Sincerely,

BlingCases.com



Poem Writing: How to Rhyme Poems, Write Rhymed Poetry

Eren asked:


HOW TO WRITE POEMS THAT RHYME: WRITING POETRY WITH RHYMING VERSES –GREAT POETS RYMED

Writing beautiful rhyme makes poetry, poets - all love rhymes, verses; rhyming verse is easy ~ tips on how to write a poem, composing poems that rhyme

This should enable you to easily compose poems that rhyme, poetry with rhymes -to know the ‘techniques of writing poetry’ and be known as the poet that you are, already, in heart.

A poet is not simply one who can compose poems. Writing poetry is the highest, noblest, art form; and poets are those who can feel what can be beautifully expressed in poetry, as poems. Poetic rhymes contribute to that. To rhyme poems is not difficult; rhyming is easy. This will tell you how to rhyme in poetry, compose rhyming poems -write a poem with verses that rhyme.

Is there anyone who does not like and enjoy poetry -yet are not poems, poetry books, the least published? Why? Because only so few are true poets; few rhyme poems, few can compose a poem that rhymes -yet poetry most loved are poetry that rhyme, and it is easy to rhyme poems.

Poetry and poets are encouraged by poetry contests; but are confused many poets in distinguishing between academic study of poets and their techniques, and writing the creative poem, the most loved poetry -poems that rhyme.

The many techniques do not make poetry -at best they enhance poems ~just as knowledge of the techniques of mixing and applying colours on canvas does on its own make one an artist or a painting beautiful.

If you have studied the techniques of writing poetry, this may have surprised you: some poets, even while going to great lengths to write metered verse, to such an extent cannot have appreciated truly even the reason for use of them that, while trying by use of them to make the verses sound pleasanter to the ear, they have used visual rhymes in their poems -rhymes with words spelt similarly but not sounding similar.

In writing poetry you do not need technique to compose poems. Poetry books, courses tell of poets’ techniques in poems, regard them essential in writing poetry. Those are for formal study of poetry academically ~it is only then that you need to know the difference between similes and metaphors, and metric feet and about the iamb, the trochee, the anapaest, the dactyl, the amphibrach, the spondee, the pyrrhic, or what is a descriptive poem or narrative or dramatic or didactic poetry or light verse, let alone about e.g. sonnets and regular-sonnets or the rhyme-royal.. or even about what is masculine rhyme and what is feminine rhyme. You need only beautiful expression in poetry -rhymes help.

Poetry is the poetic, beautiful, expression of the poet’s passion -that is not fixed as the symptoms of an ailment or the formula for calculating the strength of materials ~in poetry poets express passions sensibly and beautifully.. then, the academic fits poetry into technical categories enabling studying of poets and their poems. In writing poetry, composing poems, poets do not go by academics -academics go by poets.

Passion can be about love or a lover, or anything -here are verses from a poem by the Cypriot writer, thinker, poet, the late Orhan Seyfi Ari (translated.) about the state the world :

Neither the sun’s risen, nor the moon’s down gone,

Even the guardian angels’ve asleep fallen,

The djinn’s everywhere claiming the light,

Destroying, destroying, at man’s suffering’s height!


Here is how you can express yourself in rhyme, in poems…

Do the verses have to rhyme? Technically speaking, no. Technically a poem is simply elevated composition in prose or verse -beautifully written prose can be called a poem ~poetry is the expression of elevated or beautiful thought or imagination or feeling in appropriate language.

What is ‘elevated’..? In poetry it is what can be expressed in picturesque or lyrical, or high winded language -it is what is capable of expression in prose or verse in a way that does justice in making the passion of a thought or imagination or feeling or emotion be transferred as excitedly as felt to another…

What is ‘beautiful’..? In poetry too it is the quality that delights…

And ‘appropriate language’..? In poetry it means in language that the reader or the listener will understand and which is acceptable and will not put the reader or the listener off by belittling in his or her eyes the composer of the elevated and/or beautiful prose or verse, the poem, as lacking in manners or as so ignorant as to be incapable of expression in other than by use of e.g. four-letter words if there does not exit between the poet and the reader or the listener such intimacy.

In writing poetry, to compose poems, this is all you need: make sense.. beautifully…

Let’s take an example in expressing the following:

You are so beautiful!.. You turn me on!

Is that passionate and beautiful a thing to express in poetry? Yes. Is it a poem? Not in the sense that most people expect it to be, in verse ~and you want people to enjoying what you write -as poetry; people love poems…

Chop that into verses, then..?

You are so beautiful!

You turn me on!


Is that poetry, a poem? Yes… Only as much as it was as prose, though ~unless you are in a position to argue with your reader that it is ‘free verse’ as many believe free verse to be -but what if your reader knows that to mean un-metered and points out to you that the poet celebrated over free verse, in fact, except as far goes his poetry that were special as part of some poems on a specific topic as a collection, almost totally wrote his non-experimental individual stand-alone poems (in the 1920s) all in rhyme..?! You might just as well have written it as prose and explain that in dictionaries technically that too is a poem…

Rhyme enhances poems. Poetry in rhyme sound pleasanter -it adds to its beauty… Why not ‘cash in’ on that in your poetry?

To rhyme in poetry is not difficult as many think.. it is easy…

Here is how to easily, quickly, rhyme your poem’s verses…

So… What rhymes with ‘beautiful’ -hmnn.. yes.. ‘dutiful’ ~but, hold on.. it is not suitable, is it..? Not for what you want to express in the second verse of your poem…

In poetry, if you can not quickly and easily think of a rhyme for your verses.. without loosing its meaning, you change the places of the words in your verse…

In our poem the verses were…

You are so beautiful!

You turn me on!


They still express the very same thing, below.. plus.. would that not sound better, more like poetry, a poem, put as below?..

So beautiful are you!

Turn me on, you do!


Now, those many people who would tell you that you just chopped into lines straight prose and called it verses can’t tell you that there is no difference between this as it is now and if it were straight prose, can they..? Of course not. These rhyme.

How does one rhyme..? Many poets use a rhyming dictionary!

Here is a way you might find enjoyable in writing poetry…

Quickly run in your mind through the alphabet… ‘a’.. Does a word quickly spring to mind.. no?.. Move on to.. ‘b’.. hmnn.. ‘boo’.. that rhymes with ‘you’ -but not what you want is it? What about ‘c’?.. Hey.. ‘coo’.. and it immediately brings to mind ‘woo’ -jot them down.. they are two more verses on the same lines: one ending ‘…. you woo’ the other ‘… I coo’…

Now you have a poem, a quatrain -to all it is now poetry.

So beautiful are you

Turn me on, you do

…….…… you woo

……….. … .. I coo


Ah, but does your romantic poem make sense? Of course -unless you are male and fancy ‘Nancy’ ~than, it is, of course…

…… ..…… .. i woo

……. … … you coo


You know best what in your poems you want to express beautifully.. something philosophical, satirical, patriotic, about nature, romance, love…

1. Make sense..

2. Use rhyme…

You can’t go wrong!

A site on also views on peotry teaching of thinker-poet teacher Ari orhanseyfiari.com



Bling Cases for the Holidays: The Perfect Gift

Bling Cases asked:


Looking for that perfect holiday gift? A gift that can be used on a daily basis and is both inexpensive and hip at the same time? Well, you have met your match. Rhinestone and crystal cell phone cases have become extremely popular throughout the world, and this holiday season many will flock to cell phone stores and websites to buy phone cases. Customized cases offer cell phone users a uniqueness that cannot be found elsewhere.

Some may ask: what is a bling case? To help clarify everyone’s questions, bling cases are rhinestone cell phone cases or crystal cases, that either have stones or shiny surfaces on their exterior. The cases are crafted with a wide variety of designs to showcase a plethora of interests including dog paws, leopard prints, butterflies, and everything else one can think of. With a unique and cool case, your phone will be transformed from being one in 10 million+ to a prized possession.

Think about it just for one second: mobile phones are everywhere. I have one, you have one, our great-grandmothers have them, but what’s to distinguish yours from your girlfriends? Surely she would appreciate one more thing to make her feel special.

The holiday season presents more than a few worries. If you live in an area that snows, you will surely need to think about getting up early enough to scrape snow off of the car. If you have a holiday party, you will need to figure out who is going to bring the jello mold, and, perhaps even more nerve-wracking, you will need to find gifts for everyone. This holiday season, when looking for presents, I highly suggest you cross that tast off your list and consider a rhinestone cell phone case for your friends or family members, especially for the ladies. Why? See below:

1) Cost-effective

2) Useful on a daily basis

3) Unique

Good luck with your gift hunt, and may the force be with you.

Sincerely,

BlingCases.com



A Practical Guide to Decrease Web Page Load Time

Edgar E. Kneel asked:


Why is it important for your pages to load fast you might ask.  The answer is easy; if your pages load slowly you will loose sales.  From a consumer perspective you have a fraction of a second to show activity.  Your page doesn’t have to load completely but they certainly need to see some activity right away.  Consumers are impatient and have been trained by the major sites that pages start displaying immediately.  If you don’t have fast loading pages, most consumers will go to the next site.  It’s not just consumers that value speed, major search engines have stated that it is important for pages to load fast if you want them indexed.  The faster page loads, the more pages you will get indexed.  Some search engines have come out and stated that they will even downgrade your paid search marketing if your pages load slowly.  What can you do to increase page load speed?  Below are the techniques I used to successfully decrease the time it takes to load web pages.

 

Web Server Optimization



SQL Server Optimization

The first thing to check is your disk using PerfMon (Windows Performance Monitor).  Use this to determine if your physical disk is keeping up.  Using PerfMon, select the PhysicalDisk object, Avg. Disk Queue Length counter, then the instance for the drive your SQL database is installed on.  This indicator count will vary based on if the drive you are monitoring is part of an array but it’s best to keep the average below 1 if possible.  See Microsoft’s documentation on this for more information especially when calculating for drive arrays.  http://support.microsoft.com/kb/146005

Next you want to check SQL memory usage.  By right clicking the server in Enterprise Manager and selecting properties you can view the Memory tab.  Use this tab to give as much memory as you can afford to SQL.  The more memory you give the SQL the more data it can cache, thus returning results faster.  Does your server have more than 2GB memory?  If so use this guide to configure your server to see all that available memory http://support.microsoft.com/kb/283037 then this guide http://support.microsoft.com/kb/274750 to configure SQL to see more available memory.  To make sure SQL is using available memory don’t use task manager as it may report incorrectly.  Instead use PerfMon Process Object, Working Set Counter, sqlservr Instance.  Give your server time to build up its cache after restarting before checking this counter.

You want to make sure your CPU can keep up.  Caution this counter can be misleading.  Although you may be recording sustained high CPU utilization this may not mean you need a faster CPU, the lack of adequate disk speed and memory may be artificially increasing CPU utilization.  If CPU utilization is averaging over 80% for an extended period of time and you have already ruled out memory and disk as an issue you may need to upgrade your CPU(s).  Use PerfMon to track CPU utilization using the Processor Object, % Processor Time Counter, and applicable instance if you have more than one CPU.  If your server has more than one CPU and you can afford to let SQL use more than one, right click on the server in Enterprise Manager, select Properties, and then the Processor tab.  This will allow you to select multiple or all CPUs for SQL utilization.

Bandwidth is a little more obvious but still needs to be mentioned.  If you have sustained high bandwidth utilization this will become a bottleneck causing slowdowns.  Bandwidth utilization can be a bit harder to check.  If you are using a hosting company they should be able to tell you (typically with some type of real time monitor that you can log into) what you are averaging with bandwidth as well as spikes in bandwidth.  You will want to make sure you have plenty of available bandwidth from your hosting company especially during the busy part of your day.  If your hosting company cannot provide these reports you can utilize a hardware or software sniffer to determine bandwidth usage.  The key is to make sure your connection can handle much more than you typically use.  If you are averaging 80% utilization you should consider upgrading your connection.

Now that you have checked the major hardware bottlenecks put your DBA hat on and make sure your indexes are up to date.  If you’re not an experienced DBA that knows the best way to manage your indexes, use SQL Profiler (Tools, SQL Profiler from Enterprise Manager).  Create a new trace and select the SQLProfilerTuning template.  Make sure the time you record is long enough to collect data on regular activity.  Additionally if you can generate additional traffic (especially traffic that causes slowdowns) you will want to do as much of this as possible while collecting data.  Once you have finished collecting data, click Tools, Index Tuning Wizard.  Use the profile you just created and make sure to select the database in question.  When finished running apply any changes suggested.  You may need to run this multiple times until there are not recommended changes.  Additionally as you make changes to your database such as adding new fields you will want to run this entire process again to find and apply new recommendations.  I like to run this process on the regular basis just make sure everything is running smooth.  As a side note, make sure every table in your database has a primary key. 

Once you have optimized your indexes run SQL Profiler again to check what kind of activity you are having on your SQL server. Do you have long running queries that could be changed to run more efficiently?  Do you have queries that are being run over and over that you could cache inside your website application?  As you make upgrades and additions to your web pages you many times will add extra queries to your database.  Go through your pages and find out if you can combine queries to return information with one query instead of two.  If you have to make multiple queries, try to make one connection to the database, and then use that same connection for all the queries.  This way you are not making repetitive connections to the database one after the other.  Making a database connection can be time consuming and resource intensive.

The way you partition your database across drives on your SQL server can help if you are suffering from high disk utilization.  The following configuration has worked well for me note that each partition is on a separate physical drive:

C: Operating System and SQL executables

D: Database File - RAID 5

E: SQL Log Files

F: Temp Database

G: Backups

Using RAID 5 on the D drive allows very fast reads because multiple drives can respond to the request.  Additionally requests do not have to wait for writes to the Log Files or Temp database.  Because the D drive is for read data, SQL can more effectively use memory to cache frequent requests.  There are a lot of write requests to the SQL log files and temp database so giving them they’re own separate drive reduces contention.  It goes without saying that using drives with higher RPM, more throughput, and a larger cache will assist your SQL server to run faster.

Web Server Optimization

Since almost every page the typical Internet retailer website has will make some type of database connection, your bottleneck will probably be retrieving data from SQL.  If this is the case you probably won’t need to do much optimization for your web server.  Generally speaking you will want to make sure the server has plenty of CPU, memory, and disk resources available to your web server.    Increasing memory to allow more web page caching (see caching section of this article) is one area you can really boost page load time.  Additionally if you find your disk having problems keeping up try some of the following:

1 Add memory and increase caching

2 If you have logging enabled, move the log file locations to another drive.

3 Make sure your web pages are being loaded from a RAID 5 partition.

Database Backups

I won’t go into all the specifics of database backups as that requires an article of its own.  From a question of performance you will want to schedule your backup to run when you have the most available resources.  If you are backing up to another server, consider backing up to a local drive first, and then backing up across the LAN.  This can help complete the backup faster because it’s done locally, then when transferring the backup to another server you won’t need to be concerned with how long it takes to transfer to another server.  Another option is to setup a separate server that you mirror data to, then you can simply backup the mirrored server instead of the primary.  This mirrored server can also be utilized as a fail over server in the case the primary server fails.

Load Balancing/Multiple Servers

If you are still having problems after you have optimized your web server, database server, web pages, and server hardware you can consider adding servers and load balancing these servers.  Since every situation is different it’s impossible to list every possible configuration.  Below are some examples but it’s important for you to do in depth research to determine  exactly what resources are lacking and what is utilizing those resources so you can make the best decisions on what type of servers to put up and how to load balance.

If you currently run a single server, determine what resources are lacking, probably disk or memory, maybe CPU and what is using these resources.  Typically when moving from a single server to multiple servers you will put in a new server and only put your database on that new server.

Next I’ll show you a configuration with three servers that has worked out exceedingly well for me:

Each server has SQL and IIS installed.  We have one master server and two slave servers.  The master server has our entire database on it, the websites can write orders to this database and our staff can process orders using this database and we keep vendor inventory records up to date on this server.  The master server is the only server that gets backed up.  The two slave servers are setup so that only the parts of the websites and database that are needed for the public to use our websites are replicated.  Therefore any change that is made to the master server is replicated to the slave servers within 15 min. of the change.  Because the public websites write back to the master server the slave servers can run in a “read only” mode which allows them to process an enormous number of requests very fast.  Because our master server only receives writes from the public websites when orders are being taken, it only has to handle a small amount of our public traffic.  As our traffic grows we simply add more read only servers.  In our case we have enough websites that we simply split them up between servers.  If however you have a single website, you can still load balance using a DNS round robin or in more extreme situations an appliance like F5 Big IP http://www.f5.com/products/big-ip/ which can perform smart load balancing based on current server load.

Another popular method is to setup multiple SQL servers (assuming this is the main bottleneck) with separate data.  For instance if you keep your images in SQL, you may want to move them to they’re own server then make a connection to one server for some of your data and to the other server for retrieving images.

Web Page Design

Java Script and CSS Files

Putting Java Script and CSS in files instead of inline allows your browser to cache them instead of reading them each time.  Since your browser has to download each file separately, do your best to keep all your Java Script in a single file and do the same with CSS

Image Optimization

Optimizing images is very important in page load time.  Convert your images to PNG.  Don’t use HTML to resize your images, resize and optimize them prior to uploading.  Try to keep your larger images to a file size under 30K if possible.  There are some advanced optimizations that can be done with inline images, sprites, and image maps but I am not experienced with them for the most part and in many instances management of this can be a nightmare.  Additionally there may be browser support issues. 

Caching

Caching is one way to drastically reduce page load time, especially for popular pages.  Even if your page is dynamic, you may be able to cache it for 4 hours or at least 15 min. 

You can enable browser caching by using the HTML Expires heading for any pages that can cache.  This type of caching tells the visitors browser that if it returns to this exact page it’s doesn’t need to go back to the web server and retrieve the page again.  This will help when people are browsing your site and come back to the same page multiple times.  If the page is more static, like an article page for instance, you may be able to set it to cache for 30 days.  This will allow the same person to go to that page different days without having to hit your server.  The downfall of this caching is that it only helps if people visit your page more than once within the caching time.

Another type of caching is server side page caching.  This allows you to cache a page on the server instead of the browser, therefore when defining the caching time, anyone that requests the page inside of the cache time will receive the cached page.  Server side caching will allow your web server to cache the page in memory (given there are enough memory resources available) which means it does not have to go to the disk to retrieve the page or query the database.  Let’s say for example the front page of your website has a tree view menu that makes multiple database queries to build the page.  If this page is requested many times an hour it will generate a lot of resource strain on your servers.  If you set this page to cache for 15 min. you now only create that resource strain once every 15 min. allowing your server to respond better to other requests and your page will display much faster.  Of all the things you can do to make your site faster, this may have the biggest impact. 

Similar to server side page caching is partial page caching.  This is a little more complicated but allows you to cache parts of your page.  Let’s use the example above again but this time the criteria mandates that we can’t cache everything in the page.  In this case we may want to just cache the menu as the menu is relatively static and is a large resource drain on the servers and slows down page delivery.

Separate Domains

Some browsers will open multiple connections to download files simultaneously but will have a limit to how many per domain it will concurrently download.  To get around this you could move files like Images, CSS, and Java Script to separate domains thus allowing the browser to download more files simultaneously.

Progressive Rendering

Progressive rendering is when you visit a page and you start seeing parts of the page display right away instead of displaying the entire page at once.  This process gives the user feedback right away and they know more is coming.  If your page takes a second or so before it renders to the browser, the user may thing there is a problem and instead of waiting will move to a different page.  Progressive rendering can also give the illusion that the page is loading faster even though it takes the same amount of time to completely render the entire page.  To progressive render your page you may need to tell your back end programming language to pass parts of your page as they render.  Additionally with components like an ASP.NET Gridview you cannot progressively render that component, instead it will render than entire object all at once.  From an HTML perspective you will want to make sure style sheets are loaded in the page head and Java Script is loaded at the end of the page.  Not doing this can prevent your entire page from progressively rendering.

Large Classes

One of the benefits ASP.NET is using extremely rich classes like the grid view.  You could dedicate a complete book (and I’m sure someone has) to explore the features and inner workings of the grid view.  It’s extremely flexible and easy to use.  With a couple simple queries you can define a simple editable grid view.  One cost of using the grid view is that because of all that’s built in it carries a heavy payload.  Many times this is not an issue but you will notice a speed increase for simple display grid views if you generate the HTML and render it in a table or some other rudimentary display manner.

Compression

Remove excessive white space in your rendered code will reduce the size of the data being transferred, thus speeding up the page load time.  Additionally configurations can be made to most web servers to support GZIP (a GNU Compression Utility) http://www.gzip.org/ this can easily cut the size of what you are transferring in half or more.  This involves extra CPU cycles on the server to compress and on the browser to decompress but unless your server is running sustained high CPU utilization you shouldn’t see much of a CPU hit or slowdown because of this.  On a side note, utilizing this compression could cut the bandwidth portion of your hosting bill in half or at least free up extra bandwidth.

Website Errors

Errors will slow everything down, not to mention annoying your customers.  Every time your back end code or web server has to engage error processing it takes extra resources away from your server.  Capture coding errors using error control is the first step.  As a common practice I have all errors emailed to me so I am forced to see them and mentally acknowledge them.  This also helps me judge the frequency of the errors.  Because I am always seeing them it’s usually on the top of my list to get them fixed.  Over time coding in fixes for all the possible errors will prevent error control from having to engage as often thus increasing overall performance.  The other errors you will want to keep track of are the web server errors such as 404 (Page Not Found).  You can track the occurrence of these errors in your server web logs.  If for instance, there is an old link to a page that no longer exists, instead of letting the web server generate a 404 error, place a file (same name and location of the missing one) with a friendly “does not exist” message or a script to redirect to another page on your website.

There are certainly many additional things you can do that don’t fit the scope of this article.  This is meant as a practical guide for the small to mid size Internet retailer.  I hope you have found this informative and at lease consider each one of these techniques before exploring more in-depth or expensive solutions. Here is a free Web Page Load Time Tracker that you can use to monitor the speed at which your pages load over time. This resource is unique in that it uses an actual web browser to render the page including downloading and displaying CSS, Images, and JavaScript.  Set this up now on all your different pages so you have data to chart against when you make changes to your site.

 



Advanced SEO Techniques: Website Design, Internal Page Rank and Nofollow.

Peter Nisbet asked:


Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank (correctly PageRank) for each page. Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.

Collar the Spiders

You can collar and attach a lead to search engine spiders and make sure that they don’t stray away from your web pages too soon, particularly your home page that is liable to receive the highest search engine listings.

Spiders work from top left to bottom right, and if you have tables on your site, they start with the top left table, and scan its contents first, then go the next table and so on. If your website is designed using tables rather than CSS, and you have a left hand navigation table and then a table containing the bulk of your content, the spider will read your top navigation link first, and leave your home page. It will not return until it hits the home page link.

It will therefore miss most of your content. The answer is either to place your navigation table to the left of your content, so it is visited after your content, or to use an empty table top left, then a content table, then a left aligned navigation table. That way the spider will visit the empty table, then your content and then your navigation table, which is still showing to the left of your content, but comes after it in your HTML.

You then receive the full benefit of your great keyword and semantically optimized content, rather than waste it by the spiders looking elsewhere for your main content. When relevance to a search term is calculated, (keyword), spiders give most weight to what is contained within your H heading tags, the first 100 or so characters in the body of the text, and your final paragraph. Your Title Tag is also very important, and you could put your company name and the main keywords there. That helps your branding and the calculation of your listing from the keyword.

Internal Linking Strategy

Now that you know where your links to appear to spiders, where should they point to? If your site is silo structured, then your home page should link to each of the main silos. Do not link to every page in your website, but to Level 2 pages that provide further links to your level 3 pages. That is because but Google’s Page Rank is calculated on internal links as well as external links. Only link your Home Page to every other page if you want the maximum possible share of your site PR for your Home Page.

Your total site Page Rank is equal to 1 vote for every page on your site. So if you have 20 pages, you have a 20 PR votes to distribute. That does not mean that you have a Google PageRank of 20 - far from it. Nobody but Google know how many links or PageRank points/votes are needed for each Page Rank vote. It could be 10 for a PR of 1, 100 for 2, 1000 for 3 and so on, or something completely different.

The internal Page Rank for each page in your site can be calculated since it is a function of both the page rank of pages it is linked to and the number of other links leaving that page. You can use this to maximize the PR votes for any page on your site, or spread them around pages you want listed highest. This calculation involves both internal links and external links.

In fact, you can make an appreciable difference to your SEO and Page Rank if you use a sensible internal linking strategy. With a 10 page website, if every page is linked to every other page, then your internal PR votes are one for every page. However, if you link Page A to page B and then Page B to every other page, and all pages back to Page A, you can give Page A 3.42 PR votes, page B 3.06 and the rest 0.44, thus optimizing the PR of your first two pages (note how these figures add up to 10: 1 for each page).

If you want to give your Home Page maximum votes, link it to every page in your site, and every page back only to the Home Page. For the same 10 page site, Page A then gets 4.67 Pr votes, and the rest 0.59.

However, for a silo site, it is best to have the main silo pages with a reasonable share of the votes, so link the Home Page to the main silos, and then each main silo to the sub-pages in their silo. Everything links back to A. This gives your Home Page 3.60 and your silo pages 1.17, the rest 0.40. There are several options in between these, but the point is that you can use linking strategy to maximise the PR for any page on your site.

No Follow: Beat the Spiders

The nofollow attribute was devise by Matt Cutts of Google. Its intention is to enable you to link to a page without giving that page a share of your PR. This can be used when you are linking to pages that have no outbound links, and for which a PR would not be meaningful. Google claim that it uses the term literally and does not follow the link at all, but test results have been conflicting, and it appears to follow it, but not index it.

Different search engines interpret ‘nofollow’ differently: Yahoo do not include pages linked by use of the attribute in their rankings but does follow it, MSN does not count links with ‘nofollow’ in their ranking and Ask ignores the attribute and follows everything!

It therefore appears that you can use the attribute to prevent spiders from leaving your site by following every link. From my own experience, I seem to get few spider visits to pages attainable by means of a ‘nofollow’ link, and so can use this to prevent spiders going where I want them to go.

The easiest way to do this, though , is by means of the Robots Exclusion code in the HTML for each page. You should use that on pages such as your Disclaimer, Privacy Policy and About page, and also on pages with a good amount of duplication such as pages where products are sorted by name, price, application and so on with a different page for each sorting method. The same for the same page written in different languages and duplicates where only the keyword is changed. All of these can get you in trouble and you should use the Robots.txt exclusion or a specific exclusion for each page involved.

Summary

Advanced SEO techniques can be used to lead search engine spiders where you want them, and prevent them from being sidetracked by poorly positioned links to other pages on your site. You can use your internal linking strategy to optimize the Page Rang votes for each page in website, and can also prevent some pages receiving a share of your sites page rank.

It is important that Google should be able to spider or list all of your pages, since that can not only dilute your overall PageRank but affect your listing position, but if you have too may low value pages being navigated and indexed by search engines, they may put you on a reduced crawling status. Try not to have lower value pages put on a crawling par with your higher value pages that you want listed higher in the SERPS.



Creating a Beautiful Wedding With Beautiful Wedding Poetry

Kozsun Huseyin asked:


Words crafted in a poem can make tell such beautiful stories. This is true for wedding poetry and getting a poetry reading at wedding. The wedding poetry can leave a great and lasting impression, but there is a right way and a wrong way of going about wedding poetry.

What You Will Find In This Wedding Poetry Article:

* How to find wedding poetry

* What to look for when getting wedding poetry

::: How To Find Wedding Poetry :::

If you have been thinking that you have no creative poetry that you can come up with, rest assured that there are many people who can help you with getting the right wedding poetry for the occasion.

Offline you have many options in finding wedding poetry. Checking in the yellow pages, asking friends and family can provide you with the wedding poetry writer that can create great poetry for your wedding.

On the internet are many talented and gifted professional writers who write wedding poetry. Each having their own characteristics and benefits and negatives serves us, and enables you find wedding poetry that is right for your wedding. The prices vary with the various wedding poetry writers, so it can be beneficial to seek around several places. You may also find wedding poetry that is ready made. This would be able to fit even the smallest of budgets, and still give great results.

::: What To Look For When Getting Wedding Poetry :::

The wedding poetry is not like writing a email. Poetry needs having creative abilities to make words into poetry. Finding someone who has that ability to write wedding poetry is always necessary if you find that you can’t get creative enough to come up with wedding poetry.

The first thing you will want to do is to think back to any weddings you have been to that had wedding poetry that you liked the style of. You could ask the couple for the wedding poetry writers details.

Online finding wedding poetry writers is both hard and easy. Though there are great wedding poetry writers, there are the odd few who don’t know how to write great wedding poetry or at least the kind of wedding poetry you want at your wedding. The first thing to do is look at several places. Then look at the average prices you find. This will allow you to spot the extra cheap, and usually extra cheap value wedding poetry. Next would be to look at samples of the wedding poetry writers - wedding poetry work. This would allow you to find the wedding poetry style that you like best.

You may have the creative ability to write poetry. The best way if you have creative abilities to write and put words together that flow, you could look online for samples to learn the style of writing wedding poetry, then you can go forward and write your own. A wedding poetry can still aid you with taking the essence of your message and creating great wedding poetry that is great for your wedding.

The wedding poetry at a wedding can stir emotion in the heart, and convey a message that creates memories. Great wedding poetry connects people and speaks in words what the bride and groom are feeling and what the future may hold for them. Finding the right wedding poetry is paramount to make this happen. With some research, you can find the person who can make the wedding poetry that will create the impression you seek.



20 Ideas for creating traffic rich, search engine friendly pages

junaid asked:


eas for creating traffic rich, search engine friendly pages

Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that “doorway pages” are BAD and some have stated that search engines “hate doorway pages”.

For clarification on these type of issues, let’s start by explaining some simple ground rules looking beyond the jargon and terminology.

Do  **** Doorway/Gateway Pages?

To answer this we’ll examine it in two steps.

Let’s understand:

1. What it is that the Search Engines “HATE”?

and then…

2. What type of pages the search engines “LOVE”?

With this approach it will help us gain some understanding of the criteria that is most important.

1. What the Search Engines HATE:

a) To put it simply, search engines despise low quality doorway pages that contain little or no useful content. A few years ago these type of low quality doorway pages were rampantly produced as a means to try and trick the search engines. Looking at it from the search engines point of view, why even publish a page if all it contains is a couple of lines of text and an “enter the store” link. Pages with VERY LITTLE VALUE to the reader, do not belong in a search engine’s index.

b) Search engines also despise any kind of duplication or use of mirror pages. Again, little or no content (often just garbled text or keyword rich paragraphs that have no real value) were reproduced over and over and cluttered up the search engines. These pages were supposedly going to bring great traffic but the bottom line is that they were and still are all labeled by engines as Spam.

c) Search engines **** any attempt made by Webmasters to manipulate pages optimized with content unrelated to the actual Web site. Some Webmasters were guilty of all types of trickery to try and attract clicks regardless of the site content.

Understanding these issues, clearly you could NEVER blame the search engines for their war on Spam and low value doorway pages which contained no useful content or information.

Next let’s talk about

2. What pages the Search Engines LOVE:

a) Search engines love pages that far “information rich” and contain useful, original content that will actually make valued reading to the online visitors.

b) Instead of doorway pages (or pages with no value or little useful content), the term “information rich” can be used to describe a page loaded with useful, quality information. Search engines love pages that are content rich and able to stand on it’s own merit. A quality information page is also part of the overall Web site allowing visitors to obtain more relevant and useful information having easy navigation through the Web site.

Instead of lightweight pages with no content, today’s pages need to contains high quality information, which is relevant to the online audience. The information rich page is 100% quality, put together with research, relevance, thought and care. No tricks are ever needed.

Next Question is….. What kind of information goes into creating an information rich high performance page?

Invariably this question often comes up when I am teaching one of our live hands-on workshops. People need to understand that this is wide open to all the discoveries you make while researching your target audiences behavior. How you can meet the audience’s needs exactly, is only limited to “your imagination” and the most effective way to present the information you know they are looking for, back too them. You want to give them what they “really want” as opposed to what you “think” they want and do this right up front.

The focus is on creating genuinely “useful content” for your ideal target audience of “potential customers” who happen to be already out there searching for you.

Not only is this what your visitors want, it’s also the key to success for search engine acceptance. You will never run in to trouble with search engines by offering lots of original, quality content that is interesting, useful and of high value, to your online readers.

In brief, key to success for attracting your target audience, is doing quality research on your target audiences searching behavior and learning to identify their needs and what they are searching for and then, giving them what it is that they really want.

Okay, so what kind of information might a information rich page really contain? That will depend on what “your research” reveals of course, but here are about 20 rough ideas just to get you started thinking in this fashion.

20 Ideas for High Performance Information Rich pages:

Your high performance, information rich pages might be any of the following (but not limited just to these either):

1. A Questions and Answers information rich FAQ page.

2. An introductory story related to the appropriate Web site theme (something that is compelling or educational on topic).

3. Interesting and original statistics which you have discovered through your research, are in high demand by your audience.

4. An interesting interview with someone (make it exclusive and original). People love to read about other peoples experiences and or opinions and views.

5. It might be a page loaded with various product reviews with an emphasis on benefits of each in comparrison.

6. It could be a theme related feature article or story.

7. It could be a detailed tutorial loaded with valuable “How to” or “instructional” advice.

8. Your information page might even be a biography about someone’s life that people are looking for detail on. Of course it should relate to the topical interest of your site’s theme.

Recent eg. At the recent, sad passing of legendary screen icon Marlon Brando, just do a search for his bio and see all of the movie or film related sites that are no doubt getting additional exposure from Marlon’s fans who are looking to buy up some of his old classic films.

9. Your pages might something with a current events or newsworthy or hard news angle. Your audience is probably looking for interesting news if you take time to study what they are searching for.

10. Your information rich pages might want to contain detailed historical information that your audience is seeking.

11. There may be room for the use of information pages that use some humor or emotional content that is still of good value.

12. Would there be value to having a questionnaire which asks your audience a series of important questions. Remember that like real life, most Web based businesses are about building rapport and relationships.

13. You could build an index to a whole library of similarly themed topics and all though your articles would all be similar in theme, each individual information rich page would contain useful and diverse subject matter. Remember high value to your readers but all original (and no duplication in content).

14. What about an information rich page offering an entryway into a useful, interactive section like a message board perhaps detailing terms of use for the message board.

15. It might be a page containing an interesting advice column on your chosen theme. Just old fashioned “good reading” which offers your readers advice or solutions to their challenges.

16. Your information page might be a reference page loaded with interesting, inspirational or famous quotes quite popular with all types of personalities.

17. Your pages might contain a related territorial map (yes images can be used most effectively with text)

18. It might be a sales letter but remember the emphasis is on quality content and originality. Things like detailed product reviews or content that emphasized some value added layout.

19. It could be a community related page with important localized community information. Tremendous value for Web sites that are looking for region specific traffic.

20. It could be any of the above suggestions with a seasonal angle relating to Christmas, Halloween, Easter, or something else appropriate to the Web content within your main theme.



Importance of Page rank for website

Shilpa Singh (Wilson) asked:


Importance of Page rank for website

Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.

 

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar

The basic factor behind defining a page rank is the keywords

If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important

 

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

 

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

 

Some of these factors are listed below:

 POSITIVE ON-Page SEO Factors:

Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 - 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.

If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% - (all keywords/ total words) Individual keyword density: 1 - 6% - (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic - Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION - INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones - two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION - OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better - Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:  Old is the best Site Size - Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition

 

Negative ON-Page SEO Google Ranking Factors

 

Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.  Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this

 

 

POSITIVE OFF-Page SEO Google Ranking Factors

Incoming links :

Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 - they are mixed. Incoming links from high-ranking pages are better. Site Age - Old shows stability. Site Directory - Tree Structure. Complete - keywords in anchor text. PAGE METRICS - USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

 

NEGATIVE OFF-Page SEO Google Ranking Factors

Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:

1. Does your page have links it really doesn’t merit?

2. Did you get tons of links in a short time period?

3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.

 

 

So we can say that the page rank is the function of page,

Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected

 



On-Site Redirects: Building Page Rank And The Bottom Line

Frederick Townes asked:


Often pages or sections of your site have developed some link love that would better serve other pages you were prefer to having ranking or would rather have users spending time with. So what you need to do is get those bank links and PageRank where you need it.

Redirects and Search Engines

Redirects automatically send a visitor to a specific page once the visitor accesses the site. The redirect can be to another page on the site or to a completely different site altogether. Redirects come in a few flavors the most important for this discussion are 301 redirects which are viewed as permanent and 302 redirects, seen by spiders as temporary.

Redirects, regardless of type, have been identified by SEO professionals as PR killers. Matt Cutts, a Google Software Engineer, stated in a Search Engine Strategies conference that “…clear disclosure to machines won’t pass Page Rank [with] a 302 redirect.” Even today there are hackers and crackers using redirects to hi-jack websites, even though spiders are capable of detecting nefarious activity. The behavior of 301 redirects however is quite the opposite.

However, on-site redirects are commonly employed by site owners to increase site visibility on SERPs and to take the visitor to the “good stuff.” Here’s how this technique is employed:

On-Site Redirects: the Basics

It’s important to recognize that the structure of your website is pivotal to long term success in search engine result pages.

The site owner or SEO optimizes a deep site page to the max. The only point of this page is to rank highly on SERPs and in some cases, the text on the SERPs link is unusable by humans because it’s designed for SEO only. Botspeak. However, once the visitor clicks the SERPs link to the highly-optimized page, he’s automatically redirected to a page or a site designed for human use, i.e. optimized for conversion.

Note: Search engine algorithms can easily detect redirects and, frankly, they are still viewed with suspicion by spiders. In fact, a site page may be penalized. The entire site may be whacked if the redirect is deemed suspect.

Spiders are not opposed to redirects per se. In fact, if the redirect is considered valid - as in the case of a blog that delivers a “confirmation of receipt” page before redirecting the visitor to the blog post itself. This is viewed as an acceptable practice because it provides benefit to the search engine user.

Using Redirects Wisely

A link is a redirect - taking visitors to other pages of a site. Embed text links on high ranking pages deep in the site. Optimize these pages for SEO and employ redirects to take visitors to the appropriate zone or page of the site. Example: A site selling insurance products employs the following on a page deep in the site:

“Unfortunately, you never know what the future holds, but you can protect your loved ones now and in the future.”

The link is embedded in informational content, which ranks higher, deep within the site. By placing the text link within this informational context, the visitor is provided an immediate option to the now-recognized risk - the lack of term life coverage.

Internal linking is a critical consideration in site design and content architecture. Creating highly optimized pages designed to appeal to SEO bots deep within a site (the site archives, e.g.), with links to pages higher up in page heirarchy is a legit use of what in effect is a redirect, though bots won’t see these links as such.

Robot.txt and NoFollow

The redirect will be instantaneous (almost) to visitors, adding maybe a second to download times. However, bots will righteously crawl these sites whenever the opportunity arises - and that includes anytime a visitor with a Google toolbar installed visits your site. Googlebots are aggressive little letter-string junkies. A visitor can initiate a crawl so you want to be prepared for on-site bot activity.

Clearly identify those pages that are not to be indexed. This can be by individual page with nofollow or noindex tags, or if there are a number of pages designated off limits to spiders, create a robot.txt file.

A robert.txt file is developed identifying all pages off limits to spiders and placed in the site’s root directory. Remember to update the site’s robot.txt file as more pages are added to the site.

On-Page Optimization

The objective of redirects is on-page optimization - both SEO and conversion ratio optimization. At this stage in the purchase sequence, the prospect has demonstrated enough interest to click on a deep link to learn more about products and services. Once that link is clicked by a human or tracked by a spider, both bots and eyeballs must be happy with what they see.

A key point for non-tech site owners: bots wouldn’t know an attractive site if it bit its digital ****. Bots never see the presentation layer, which could be a mess. Bots read the black and white HTML and XML data that forms the site’s structure. On-page optimization will appear in the page’s code.

On-page optimization involves the deployment of links - which information links to what zone or page? Each page is optimized to drive the visitor deeper into the site and to, ultimately, convert.

Placement of “trip-wire” links is an essential aspect of page design. Trip wire links are embedded in content that evokes an emotional response in the reader, a response that demands immediate action. The example of the embedded insurance link above is a good example of trip wire links that optimize each page for conversion and for more expansive and complete indexing of the site by bots.

Remember, bots follow links. Embed links deep in your site on highly ranked pages. These links automatically redirect the visitor to less optimized but more human-friendly pages or sites.

Embed text links deep in site text with text embedded, intra-site links placed for maximum emotional response, i.e. a link to a sign up page embedded in an informational article about the benefits of jogging. Spiders and humans will follow well-placed, contextual links embedded in the body text.

This insures that spiders stay onsite longer, indexing more pages and more accurately placing indexed pages within the right folder of the search engine’s classification system (the taxonomy employed by Google, Yahoo, etc. determines how and where a site is classified).

Further, redirects can increase both page rank and site revenues when on-page optimization and nofollow and robot.txt files are used to direct the activities of bots. Remember, a Googlebot will try to crawl any site visited by a user with a Google toolbar installed so, virtually any visitor is a potential opportunity for Googlebot to spider a site.

Employ redirects to appeal to both spiders and humans and redirect a site’s page rank in the process.